Marine Marketers of America (MMA) announced the winners of its fourth-annual 2011 Neptune Awards for Marketing Excellence during the association’s co-produced luncheon with Boating Writers International, held today in the Grandview Room of the Bahia Mar Resort during the Fort Lauderdale International Boat Show.
Best Mobile App: Yamaha Watersports.
The MMA added three new categories this year to address online video, social media and mobile apps.
“There were 60 entries in 14 categories, our largest field ever,” said Wanda Kenton Smith, president of MMA. “There was great diversity – entries came from companies large and small, sail and power, from insurance to fishing tournaments and everything in between. The standard of work overall was very high, and in the four years of the Neptune Awards, this was the toughest competition yet.”
The 2011 Neptune Awards were presented to the following companies (more…)