NEPTUNE AWARDS

Marine Marketers of America (MMA) today announced the winners of its 2017 Neptune Awards for Marine Marketing Excellence during the Miami International Boat Show.

 

“It was a robust competition, with a record number of contestants vying for additional categories,” said Wanda Kenton Smith, president of MMA. “All aspects of the marine industry were represented, from small businesses to global corporations, from in-house marketing teams to boutique and full-service agencies.”

 

The annual competition, now in its tenth year, was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2017. In total, over 60 marketers from throughout the marine industry were involved in the judging process. The field drew 155 entries (up from 99 in 2016) in 21 categories covering all areas of marketing, from national magazine ads and newsletters, to video, product literature and social media.

 

In addition to the six new categories introduced this year, the 2017 competition also launched the “King Neptune” Best-in-Competition Award category, to recognize the best all around entry in the overall Neptune competition. The King Neptune award was presented to Hatteras Yachts for its “Experience M90 Panacera Launch” advertising campaign, created by Hatteras Yachts and Adventure Advertising.

 

“The campaign was well executed, achieving its desired goals and results,” said Kenton Smith. “From mailings to events, Hatteras owners were made to feel part of the Hatteras family. No opportunity or detail in this exciting branded campaign was overlooked.”