DEALERS: Are You Investing in E-Commerce?
by Dom Yanchunas Soundings Trade Only Online
This month’s Pulse Report survey asks dealers if they are spending more on e-commerce platforms and online marketing. It also asks what percentage of sales leads are originating from digital and social platforms.
Launched by the Marine Retailers Association of the Americas and Baird Research, the Pulse Report survey monitors monthly retail conditions and includes the Marine Retail Sentiment Index, which tracks retailer... [read more]