NEPTUNE AWARDS
Sportsman "Seakeeper Ride" Landing Page
JUDGES' COMMENTS
This landing page is awesome! Such an engaging and visually friendly design, funneling consumers directly to the boat feature pages and to learn more.
The interactive demo was well done and necessary in today’s computer-savvy marketplace.
It provides a creative and effective way to bring the benefit to life.
2022 NEPTUNES WINNERS
ABYC
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International Marine Service Technician Week
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JUDGES' COMMENTS
This was an excellent campaign and ABYC did a great job showcasing these hard-working technicians.
It reached its primary goal of bringing awareness and recognition to the marine techs and the education offerings for aspiring professionals.
It certainly provided a service to recognize those who make a huge impact on the marine industry.
YACHTS360
Yachts360 Boat Show Marketing Entry
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JUDGES' COMMENTS
Yachts360's submission clearly identified objectives, challenges, activation and results of those objectives. Big applause for the use of clean and clear messaging on the offering to draw people in.
Great large format booth and well lit at night. Terrific pre and post-event promotion and follow-up.
Overall, the presentation of their efforts came across clearly and I respect how much they were able to accomplish despite their budget challenges and starting from scratch with design.
BRP (SEA-DOO)
Sea-Doo: Navigating diverse waters
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JUDGES' COMMENTS
Sea-Doo's diversity initiative is a comprehensive restructuring of their branding and demonstrates what can be done in this category when an organization dives into the deep end.
Very well executed and worthy of industry-wide recognition.
BRP (SEA-DOO)
Sea-Doo RXP-X Apex pre-launch lead nurturing
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JUDGES' COMMENTS
Extremely well-planned out. Excellent copywriting. Smart F1 driver tie-in.
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Outstanding example of using sequential emails to build excitement for the launch of Sea Doo's new 2023 Apex model, with the goal of generating excitement and pre-orders.
A comprehensive campaign with good branding.
SEA TOW FOUNDATION
Sea Tow Foundation's 1,000th Life Jacket Loaner Stand Ribbon Cutting Ceremony
JUDGES' COMMENTS
Amazing, well-rounded event strategy to engage media, consumers, and VIPs.
The goals, strategy and execution were well executed. It clearly demonstrates what can be achieved with passion, enthusiasm and expertise.
Kudos to the team for bringing great value to the consumer.
RECREATIONAL BOATING & FISHING FOUNDATION
RBFF’s Influencer Program Inspires Newcomers to Get Outside
JUDGES' COMMENTS
The broad array of influencers from different lifestyle sectors, this definitely meets the objective of introducing new audiences to fishing and boating.
The campaign was very creative and covered a lot of bases that most brands don't think of.
Robust plan and great results.
SEA RAY BOATS
Born to Shine
JUDGES' COMMENTS
This campaign is stunning and engaging; impressive bank of content to keep the launches interesting well beyond first intro.
The tie in of the story behind the story really focused on the buyer and affinity Group's product appeal.
Sea Ray's Born to Shine submission featuring the SLX 260 wins on every level!
DISCOVER BOATING
Discover Boating "See You Out Here" Campaign
JUDGES' COMMENTS
Clear target audience, clear goals, clear execution tactics, clear results.
Very well designed, executed and reported. Well documented with mbitious goals, well-addressed and results documented.
This campaign truly epitomizes what an integrated marketing campaign should be and propels the marine industry forward.
HEYDAY WAKE BOATS
Project Code Name: Norris
JUDGES' COMMENTS
The campaign is edgy and innovative yet stays on brand and does a good job of activating Heydays' influencers.
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Exceptional idea to eliminate the variables in boat video marketing using motion capture and camera tracking!
A very innovative investment for Brunswick.
26 NORTH YACHTS
North Report: The Voice of Yachting’s Luxury Lifestyle
JUDGES' COMMENTS
Excellent customer-focused publication with huge, splashy photos and well “crafted” articles catered to their desired demographic.
Solid marketing newsletter for 26 North's target audience.
BOSTON WHALER
Boston Whaler | 360 Outrage Campaign
JUDGES' COMMENTS
Clear Call to action, great photos and over all amazing presentation.
Kudos to the Boston Whaler team for a multi-faceted ad campaign and for providing such detailed results.
BLACKFIN BOATS
Blackfin Boats 50th Anniversary Special Edition
JUDGES' COMMENTS
This one of kind piece appears to quite a labor of love for the ownership, current owners, dealers and prospective owners.
A very cool example of leveraging new platforms to support the brochure experience.
The quality of the end result is quite impressive. A true keepsake. It is truly breathaking. Well done Blackfin.
RECREATIONAL BOATING & FISHING FOUNDATION
A Trip to Puget Sound Inspires Appreciation
for Fishing and Boating
JUDGES' COMMENTS
RBFF and Take Me Fishing acted on a long-identified need to attract more diverse participants to boating and fishing with this well-designed campaign.
The results promoted the two groups' brands as well as the overall pastime of fishing.
Very well done with great objectives and goals.
STRONG'S MARINE
Strong's Marine - Northforker Ad Series 2022
JUDGES' COMMENTS
The consistent messaging of the ad series shows a great initiative at the local level.
One of the biggest highlights of the campaign was the imaging. It was easy to identify at a glance.
PURSUIT BOATS
Let's Talk Happiness! - Social Media Contest
JUDGES' COMMENTS
This campaign is so STINKING AWESOME! This is what social media is all about. Congratulations on a rock-solid campaign with lasting impact.
We found the entry to be genuine, inclusive and contained content worth likes and reposts.
It's refreshing to see a campaign throttled by actual viewer posts. Great job!
BRP (SEA-DOO)
Sea-Doo Video Series: More to See & Doo
JUDGES' COMMENTS
Very strong marketing team with a well-executed campaign.
Audiences clearly defined and a laser-focused tactical distribution outline.
Seadoo is on the cusp of something great and I can't wait to watch it evolve.
BRP (SEA-DOO)
Emmanuel Williams - Inspired by the Rider
JUDGES' COMMENTS
This campaign grabs your attention right away with the audio and visual.
Excellent in both strategy and execution.
Personal story is integrated well with and reinforces the product.
CRESTLINER BOATS
Crestliner "Get Up & Go Fishing" Video
JUDGES' COMMENTS
The video achieved all of the goals, you feel the emotional connection to fishing and the lifestyle.
It conveyed a sense of peace and calm and made me want to experience it myself. The visual, audio and story all tied together very well.
Loved it! Felt it! It hits all of the bullets for us. Great job!
SEA TOW SERVICES INTERNATIONAL
Sea Tow Brand Website
JUDGES' COMMENTS
Right away, the message is clear that they offer reliable service on the water. The call to action right underneath takes you to a series of questions to guide you on what type of membership you might need.
Excellent job for member acquisition. Everything I want to know about the services is easily available.
Good content, easy navigation, and fast load speed.
SPORTSMAN BOATS
Sportsman "Seakeeper Ride" Landing Page
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JUDGES' COMMENTS
This landing page is awesome! Such an engaging and visually friendly design, funneling consumers directly to the boat feature pages and to learn more.
The interactive demo was well done and necessary in today’s computer-savvy marketplace.
It provides a creative and effective way to bring the benefit to life.
2022 HONORABLE MENTIONS
RECREATIONAL BOATING & FISHING FOUNDATION
Fishing Share the Fun Campaign
JUDGES' COMMENTS
The RBFF clearly knows their demographic and this campaign completely aligns.
They met their goals of retention and growth.
This is a fantastic way to bring more people into our industry via fishing, for family and friends.
Great job.
PURSUIT BOATS
Pursuit Boats | Fort Lauderdale International Boat Show
JUDGES' COMMENTS
Thorough, comprehensive, human-centric approach.
Pursuit demonstrated a true 360 degree marketing initiative revolving around their objectives for FLIBS.
MERCURY MARINE
V10 Launch
JUDGES' COMMENTS
This submission demonstrates how using a broad range of stratgeies and executions can help to overcome some serious challenges.
Video is outstanding and overall event marketing accomplished well.
BRP (SEA-DOO)
​Sea-Doo Influencer Program
JUDGES' COMMENTS
Love the celebrity partnerships and collaboration with Mr. Beast and others.
This was a really creative campaign and leveraged a lot of core marketing areas. Well done!
REDFISH
Everglades Boats | 285cc Sportfish Launch Campaign
JUDGES' COMMENTS
In this integrated marketing submission, Everglades Boats exemplifies the integrated marketing campaign.
From teaser ads to virtual tours, the excitement and energy of this "offshore evolution" is palpable.
BRP (SEA-DOO)
Sea-Doo x Daniel Ricciardo
JUDGES' COMMENTS
Innovative campaign using impactful tactics to make an impact.
Launching at Formula 1 Miami was a strategic decision that seems to have paid off well.
Great to see the entry embrace new mediums like TikTok!
PHENOM YACHTS
Phenom Yachts Digital Displays
JUDGES' COMMENTS
Exceptionally well executed campaign.
Pushing the boundaries to think digitally rather than traditional.
Giving the customers the new information, in a timely fashion the way they expect it. Well done!
MERCURY MARINE
​Dockline
JUDGES' COMMENTS
Well done. Content and design work well together.
Delivered neatly, and in a manner that is easy to digest.
MERCURY MARINE
V10 Campaign
JUDGES' COMMENTS
Another great campaign by Mercury.
They know how to hook their audience and display their product to drive clicks and interest.
NAUTICSTAR BOATS
NauticStar Boats 2023 Catalog
JUDGES' COMMENTS
We love this piece. Well done cover-to-cover. Beautiful to look at while also loaded with information.
Every detail was thought of from comparison charts to using QR codes to allow people to learn more.
Right from the beginning you know which type of boat you should focus on based upon where and how you boat.
SEA TOW SERVICES INTERNATIONAL
​Sea Tow Hurricane Ian Response
JUDGES' COMMENTS
Very timely and well-organized PR efforts with this campaign.
This campaign shows that if you act quickly within the news cycle, you can achieve results that are positive for your brand's reputation.
PHENOM YACHTS
Phenom Yachts Social Media Campaign
JUDGES' COMMENTS
Congratulations on a rock-solid campaign with lasting impact.
We found the campaign to be genuine, inclusive and contained content worth likes and reposts.
It's refreshing to see a campaign throttled by actual viewer posts. Great job!
MALIBU BOATS
A 23 LSV Story
JUDGES' COMMENTS
I really enjoyed the storylines for each video, which brought personality of the Malibu owner.
It had a good balance between aspirational and realistic uses of their product, and authenticity of how it's used.
PURSUIT BOATS
Unbounded Opportunity
JUDGES' COMMENTS
Great quality recruitment video. Showed off the diverse and positive workplace well.
MALIBU BOATS
A 23 LSV Story: The Weichen Family
JUDGES' COMMENTS
Congratulations on producing a relatable, enthusiastic, and light-hearted testimonial video for Malibu.
It's an excellent all-around job that focuses on the values of the category's sometimes forgotten core market. Families.
MANITOU PONTOON BOATS
Manitou Pontoon Boats Website Redesign
JUDGES' COMMENTS
Nice job to the team on this website launch.
The visuals (photos and video) on the homepage are clean and compelling.
All and all, the site does a good job answering customer questions.
PURSUIT BOATS
​Pursuit Boat Owner's Page
JUDGES' COMMENTS
Love it!
A perfect platform to form a stronger connection customers and ignite even more passion for the brand
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