The 2020 Neptune Awards drew 129 entries in 20 categories. More than 70 marketing leaders from throughout the marine industry were involved in the judging process. The category of video production garnered the most submissions this year, followed by integrated marketing campaigns, product literature and social media.
In a year like no other, a new category for pandemic marketing attracted nine entries. These included an array of marketing and public relations campaigns that covered everything from virtual boat tour promotions and social distancing tips for boaters, to videos showing families enjoying close-in, socially-distant boating excursions.
MMA judges gave the coveted “King Neptune” Best-in-Competition Award to Sportsman Boats for its website entry. Judges liked the site’s intuitive capabilities for customer engagement, dealer interface and brand awareness. They also said the website looked great and performed well, delivering impressive analytics. “Sportsman set the bar with this website,” said one judge. Another noted it was “really impressive work for an in-house agency.”