WEBINARS
Whether you're promoting boats, boating services, marinas, or marine technology, staying ahead of the curve is essential. Each quarter, our expert-led sessions dive into the latest marketing strategies, industry insights, and digital innovations tailored specifically to the marine sector.
What You’ll Gain:
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Targeted Expertise: Learn from marine industry insiders and top-tier marketing strategists.
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Actionable Insights: Get practical takeaways to boost your brand visibility and ROI.
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Fresh Trends: Stay current with the latest in SEO, social media, content marketing, and event strategy.
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Peer Networking: Connect with like-minded professionals facing the same marketing challenges and opportunities.
Who Should Attend?
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Marketing Managers & Directors
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Brand Strategists & Content Creators
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Sales & Communications Professionals
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Anyone passionate about growing their marine industry brand
Typical Topics Include:
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Digital Strategies That Work
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Brand Storytelling That Sells
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Navigating Trade Shows & Events
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Data-Driven Marketing for Marine Growth
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New Rules for Building Networks with Influencers
Set sail toward smarter marketing.
Reserve your spot today and join a community committed to shaping the future of marine marketing.
If you're interested in speaking, sponsoring a future webinar, or joining our team behind the scenes, please reach out to Katie Freeburn via email katie.freeburn@freedomboatclub.us. We look forward to hearing from you!
Join the Waitlist
Find out about upcoming webinars as they are announced by joining our webinar waitlist!
Upcoming Seminar
In the boating industry, reputation is everything—and in today’s fast-paced media landscape, a single misstep can escalate into a full-blown crisis. MMA is proud to partner with Joel Staley, a seasoned crisis communications expert, for a powerful session that will equip you with the tools to protect your brand before trouble strikes.
Joel, a 25-year corporate communications veteran, shares his extensive crisis communications skill and experience in a special training session titled: "Preventing a Crisis Before it Happens." His experience leading teams for the world's largest PR firms in dozens of crisis scenarios includes managing a client's defense against a CBS News 60 Minutes assault. The successful effort earned Joel and his team a PRSA Radiance Award for crisis communications campaign of the year.
Joel teaches best practice tactics and techniques for conducting an organizational vulnerabilities assessment as well as offers guidance on developing crisis scenario plans that mitigate the discovered vulnerabilities. Gone are the days of dust-covered crisis binders that sit on the shelf. Having a trained team with the right mindset and messaging are the best defense against the next issue that might threaten your organization's reputation.
What You’ll Learn:
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Proven Strategies for identifying and assessing organizational vulnerabilities before they become public problems.
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Real-World Insights from high-stakes crisis scenarios, including a successful defense against a national media investigation.
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Award-Winning Techniques used by top PR firms to manage and mitigate reputational threats.
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Actionable Guidance on building crisis scenario plans tailored to your organization’s unique risks.
From Message to Meaning: Mastering Storytelling in Marine Marketing
September, 2025
Hosted by Marine Marketers of America, this webinar explores how marine businesses can use storytelling to inspire, differentiate, and connect with their audience.
Learn proven techniques from industry leaders to transform real boating experiences into compelling marketing campaigns that build trust and drive engagement.
Navigating New Waters: Modern Tactics for Influencer Marketing
June, 2025
Social media is moving faster than ever—and if you're not adapting, you’re drifting. In today’s marine industry, building a brand isn’t just about beautiful boats and great products—it’s about authentic voices, strategic partnerships, and real-time engagement.
Join us for a high-energy, insight-packed webinar designed for marine marketing professionals who want to stay ahead of the curve. We’ll dive into what it takes to craft a social media influencer strategy that actually works, how to build a network that lasts, and the do’s and don’ts of working with content creators, all while staying true to your brand’s identity.
Award-Winning Marine Marketing Campaigns | Behind the Scenes with Neptune Winners
April, 2025
Discover the secrets behind some of the marine industry's most successful marketing campaigns!
In this exclusive webinar, three Neptune Award-winning marketers pull back the curtain to reveal the bold ideas, creative strategies, and data-driven tactics that made their campaigns stand out. Whether you're promoting boats, marine products, travel destinations, or services, this panel offers invaluable insights to help you craft more engaging and effective campaigns.
Getting Started with Influencer Campaigns: A Roundtable Discussion on Best Practices for Partnerships
November 2024
A dynamic presentation by experienced professionals in the marine industry
Summary: Discover how to identify the right influencers for your brand, build authentic partnerships, and measure the impact of your campaigns. The webinar features a panel of three dynamic industry experts who will share easy-to-follow tips, tricks, and best practices to help you get started with a powerful influencer program.
Event Planning & Sponsorship
August 2024
Our panel of event experts share their top tips and best practices for hosting events of all shapes and sizes, including B2B, B2C, obtaining sponsorships, managing vendors and building an event story.
How to Do Great Marketing on a Small Budget
June, 2024 / Presented in February, 2024
Presenter: Capt. Vicki Norman, Digital Throttle This video is a recording of How to do Great Marketing on a Small Budget from the 2024 RBFF State Marketing Workshop, “Navigating the Future of Angler & Boater R3."
This webinar will show you how to optimize your marketing budget by implementing low-cost advertising solutions to get your content in front of the right audience.
*Note – Webinar recorded at the Recreational Boating & Fishing Foundation’s State Marketing Workshop in February 2024.
Crafting Compelling Campaigns: Insider Tips from MMA Neptune Award Winners
April, 2024
Summary: Get ready to be inspired by a lineup of industry titans, each with a proven track record of making waves in marine marketing. Four Neptune Award recipients will share their strategies, secrets, and tips to turn creative ideas into winning marketing campaigns.
Our esteemed panelists include:
•Leslie Zlotnick – Marketing Division Manager, Yamaha WaterCraft Group
•Caroline English – Marketing Director, Sea Ray Boats
•Anna Eaton – Marketing Specialist, Marine Retailers Association of the Americas (MRAA)
•Jeff Cooper – Director of Creative & Production, MarineMax
Measure your Marketing to Deliver Value to your Organization
November, 2023
Presentation by Jim Umberger, Director, AlixPartners
Summary: In a post-COVID world where demand can be uncertain, the role of data and insights in guiding marketing decisions has never been more critical. Join us for this engaging session where we'll explore how to leverage data effectively to deliver tangible value to your organization.
Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era
August, 2023
Educational Seminar hosted by the MMA, “Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era”
Dive into the fascinating world of AI-powered marketing strategies tailored specifically for the marine industry.
Elevate Your Career: More Impact, Less Stress
April, 2023
Presentation by Erin Urban, a Certified Executive & Leadership Coach, Forbes Coaches Council Member, International Speaker and best-selling author.
Summary: Join this exciting educational seminar that will provide tips and strategy for advancing your career in the marine industry through professional development and growth. Get the playbook to achieve more in your career without sacrificing your well-being (or your sanity).
"The 10-Minute Marketing Plan” - Marketing Panel
February, 2023 at AMI Conference
Presentation by MMA Marketing Experts
Summary: Leaders in the marine marketing space share tips and strategies for creating a simple and effective marketing plan for marina owners and operators. Whether you have 10 minutes or 2 hours a week to dedicate to marketing, this session includes strategies for building your customer base, social media presence and brand.
Top Marketing Trends Expected for 2023
Dec, 2022
Summary: The Recreational Boating and Fishing Foundation’s (RBFF) creative and strategic agency partner, Colle McVoy, will be presenting on top trends in marketing for 2023 as it relates to the boating and fishing industry. They’ll unpack the outdoor boom that continues to grow in relevance, marketing in a possible upcoming recession and the growing opportunity for inclusion and diversity in the outdoor space.