WEBINARS

Whether you're promoting boats, boating services, marinas, or marine technology, staying ahead of the curve is essential. Each quarter, our expert-led sessions dive into the latest marketing strategies, industry insights, and digital innovations tailored specifically to the marine sector.

What You’ll Gain:

Targeted Expertise: Learn from marine industry insiders and top-tier marketing strategists.

Actionable Insights: Get practical takeaways to boost your brand visibility and ROI.

Fresh Trends: Stay current with the latest in SEO, social media, content marketing, and event strategy.

Peer Networking: Connect with like-minded professionals facing the same marketing challenges and opportunities.

Who Should Attend?

Marketing Managers & Directors

Brand Strategists & Content Creators

Sales & Communications Professionals

Anyone passionate about growing their marine industry brand

Typical Topics Include:

Digital Strategies That Work

Brand Storytelling That Sells

Navigating Trade Shows & Events

Data-Driven Marketing for Marine Growth

New Rules for Building Networks with Influencers

Set sail toward smarter marketing.

Reserve your spot today and join a community committed to shaping the future of marine marketing.

If you're interested in speaking, sponsoring a future webinar, or joining our team behind the scenes, please reach out to Katie Freeburn via email katie.freeburn@freedomboatclub.us. We look forward to hearing from you!

Join the Waitlist

Find out about upcoming webinars as they are announced by joining our webinar waitlist!

Upcoming Webinar

June 25, 2025 • 12PM - 1PM EST

Social media is moving faster than ever—and if you're not adapting, you’re drifting. In today’s marine industry, building a brand isn’t just about beautiful boats and great products—it’s about authentic voices, strategic partnerships, and real-time engagement.

Join us for a high-energy, insight-packed webinar designed for marine marketing professionals who want to stay ahead of the curve. We’ll dive into what it takes to craft a social media influencer strategy that actually works, how to build a network that lasts, and the do’s and don’ts of working with content creators, all while staying true to your brand’s identity.

What You’ll Learn:

Managing a Strategy That Scales:
Get practical tips on planning, executing, and measuring a social media influencer strategy that grows with your brand.

Building a network that lasts:
From outreach to engagement, discover what works—and what to avoid—when growing your digital crew.

The Do’s and Don’ts of Working with Content Creators:
Find out how to identify the right influencers and creators, build authentic partnerships, and co-create content that resonates.

Award-Winning Marine Marketing Campaigns | Behind the Scenes with Neptune Winners

April, 2025

Discover the secrets behind some of the marine industry's most successful marketing campaigns!

In this exclusive webinar, three Neptune Award-winning marketers pull back the curtain to reveal the bold ideas, creative strategies, and data-driven tactics that made their campaigns stand out. Whether you're promoting boats, marine products, travel destinations, or services, this panel offers invaluable insights to help you craft more engaging and effective campaigns.

Getting Started with Influencer Campaigns: A Roundtable Discussion on Best Practices for Partnerships

November 2024

A dynamic presentation by experienced professionals in the marine industry

Summary: Discover how to identify the right influencers for your brand, build authentic partnerships, and measure the impact of your campaigns. The webinar features a panel of three dynamic industry experts who will share easy-to-follow tips, tricks, and best practices to help you get started with a powerful influencer program.

Event Planning & Sponsorship

August 2024

Our panel of event experts share their top tips and best practices for hosting events of all shapes and sizes, including B2B, B2C, obtaining sponsorships, managing vendors and building an event story.

How to Do Great Marketing on a Small Budget

June, 2024 / Presented in February, 2024

Presenter: Capt. Vicki Norman, Digital Throttle This video is a recording of How to do Great Marketing on a Small Budget from the 2024 RBFF State Marketing Workshop, “Navigating the Future of Angler & Boater R3."

This webinar will show you how to optimize your marketing budget by implementing low-cost advertising solutions to get your content in front of the right audience.

*Note – Webinar recorded at the Recreational Boating & Fishing Foundation’s State Marketing Workshop in February 2024.

Crafting Compelling Campaigns: Insider Tips from MMA Neptune Award Winners

April, 2024

Summary: Get ready to be inspired by a lineup of industry titans, each with a proven track record of making waves in marine marketing. Four Neptune Award recipients will share their strategies, secrets, and tips to turn creative ideas into winning marketing campaigns.

Our esteemed panelists include:

•Leslie Zlotnick – Marketing Division Manager, Yamaha WaterCraft Group

•Caroline English – Marketing Director, Sea Ray Boats

•Anna Eaton – Marketing Specialist, Marine Retailers Association of the Americas (MRAA)

•Jeff Cooper – Director of Creative & Production, MarineMax

Measure your Marketing to Deliver Value to your Organization

November, 2023

Presentation by Jim Umberger, Director, AlixPartners

Summary: In a post-COVID world where demand can be uncertain, the role of data and insights in guiding marketing decisions has never been more critical. Join us for this engaging session where we'll explore how to leverage data effectively to deliver tangible value to your organization.

Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era

August, 2023

Educational Seminar hosted by the MMA, “Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era”

Dive into the fascinating world of AI-powered marketing strategies tailored specifically for the marine industry.

Elevate Your Career: More Impact, Less Stress

April, 2023

Presentation by Erin Urban, a Certified Executive & Leadership Coach, Forbes Coaches Council Member, International Speaker and best-selling author.

Summary: Join this exciting educational seminar that will provide tips and strategy for advancing your career in the marine industry through professional development and growth. Get the playbook to achieve more in your career without sacrificing your well-being (or your sanity).

"The 10-Minute Marketing Plan” - Marketing Panel

February, 2023 at AMI Conference

Presentation by MMA Marketing Experts

Summary: Leaders in the marine marketing space share tips and strategies for creating a simple and effective marketing plan for marina owners and operators. Whether you have 10 minutes or 2 hours a week to dedicate to marketing, this session includes strategies for building your customer base, social media presence and brand.

Top Marketing Trends Expected for 2023

Dec, 2022

Summary: The Recreational Boating and Fishing Foundation’s (RBFF) creative and strategic agency partner, Colle McVoy, will be presenting on top trends in marketing for 2023 as it relates to the boating and fishing industry. They’ll unpack the outdoor boom that continues to grow in relevance, marketing in a possible upcoming recession and the growing opportunity for inclusion and diversity in the outdoor space.