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Welcome to the professional development section of the Marine Marketers of America! Whether you're seeking insights on top marketing trends, tips for growing specific channels, or professional development advice, our organization is the perfect place to help you achieve your career goals.


We collaborate with leading industry professionals to design educational content and learning sessions tailored to the marine marketing sector. Please take a look at our recent seminars below, and keep an eye out for new events.

Upcoming Seminars

Announcing our webinar lineup for 2024! Stay tuned for dates, details and sign up links coming soon!

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June Seminar

Current Seminars

How to Do Great Marketing on a Small Budget – Educational Seminar


June 2024 / Presented in February 2024


Presenter: Capt. Vicki Norman, Digital Throttle This video is a recording of How to do Great Marketing on a Small Budget from the 2024 RBFF State Marketing Workshop, “Navigating the Future of Angler & Boater R3."

Marketing budgets are often the first to get trimmed in times of uncertainty, which we’ve seen plenty of in the last few years. If you’re trying to do more with less, join Captain Vicki Norman, President of the Marine & Motorsports Group at Digital Throttle for “How to Do Great Marketing on a Small Budget.”


This webinar will show you how to optimize your marketing budget by implementing low-cost advertising solutions to get your content in front of the right audience.


*Note – Webinar recorded at the Recreational Boating & Fishing Foundation’s State Marketing Workshop in February 2024.

Past Seminars

“Crafting Compelling Campaigns: Insider Tips from MMA Neptune Award Winners” – Educational Seminar


April 30, 2024 | 2:00 -3:00 pm EST


Summary: Get ready to be inspired by a lineup of industry titans, each with a proven track record of making waves in marine marketing. Four Neptune Award recipients will share their strategies, secrets, and tips to turn creative ideas into winning marketing campaigns.


Our esteemed panelists include:

•Leslie Zlotnick – Marketing Division Manager, Yamaha WaterCraft Group

•Caroline English – Marketing Director, Sea Ray Boats

•Anna Eaton – Marketing Specialist, Marine Retailers Association of the Americas (MRAA)

•Jeff Cooper – Director of Creative & Production, MarineMax

“Measure your Marketing to Deliver Value to your Organization” – Educational Seminar


November 3, 2023 | 10 – 11am EST


Presentation by Jim Umberger, Director, AlixPartners

Summary: In a post-COVID world where demand can be uncertain, the role of data and insights in guiding marketing decisions has never been more critical. Join us for this engaging session where we'll explore how to leverage data effectively to deliver tangible value to your organization.

Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era


August 16, 2023 | 2-3pm EST


Educational Seminar hosted by the MMA, “Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era”


Dive into the fascinating world of AI-powered marketing strategies tailored specifically for the marine industry.

“Elevate Your Career: More Impact, Less Stress” – Educational Seminar


April 25, 2023 | 2-3pm EST

Presentation by Erin Urban, a Certified Executive & Leadership Coach, Forbes Coaches Council Member, International Speaker and best-selling author.

Summary: Join this exciting educational seminar that will provide tips and strategy for advancing your career in the marine industry through professional development and growth. Get the playbook to achieve more in your career without sacrificing your well-being (or your sanity). 

"The 10-Minute Marketing Plan” - Marketing Panel


February 1, 2023 at AMI Conference

Presentation by MMA Marketing Experts

Summary: Leaders in the marine marketing space share tips and strategies for creating a simple and effective marketing plan for marina owners and operators. Whether you have 10 minutes or 2 hours a week to dedicate to marketing, this session includes strategies for building your customer base, social media presence and brand.

"Top Marketing Trends Expected for 2023” - Educational Seminar


Dec. 1, 2022 | 2-3pm EST

Presentation by Colle McVoy

Summary: The Recreational Boating and Fishing Foundation’s (RBFF) creative and strategic agency partner, Colle McVoy, will be presenting on top trends in marketing for 2023 as it relates to the boating and fishing industry. They’ll unpack the outdoor boom that continues to grow in relevance, marketing in a possible upcoming recession and the growing opportunity for inclusion and diversity in the outdoor space.

If you're interested in speaking, sponsoring a future webinar, or joining our team behind the scenes, please reach out to Katie Freeburn via email We look forward to hearing from you!

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