WEBINARS
MMA EDUCATIONAL SEMINARS
Welcome to the professional development section of the Marine Marketers of America! Whether you're seeking insights on top marketing trends, tips for growing specific channels, or professional development advice, our organization is the perfect place to help you achieve your career goals.
We collaborate with leading industry professionals to design educational content and learning sessions tailored to the marine marketing sector. Please take a look at our recent seminars below, and keep an eye out for new events.
April Seminar
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Behind the Scenes: Award-Winning Campaigns
April 29, 2025
12:00 PM to 1:00 PM
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Join us for an inside look at the bold ideas, clever tactics, and strategic thinking that powered some of the most successful marketing campaigns in the marine industry. We’ve assembled a powerful panel of three Neptune Award winners to take you behind the curtain and explore the creative concepts, execution strategies, and performance metrics that helped them rise above the noise and win big. Whether you're marketing boats, gear, destinations, or services, you’ll get valuable takeaways to boost your brand and inspire your next campaign.
This is a must-attend for marketers who are tired of playing it safe and want to chart a course toward smarter, more engaging, and more effective campaigns. You’ll hear real stories from top pros, get tips you can apply immediately, and leave with fresh inspiration to make your next launch your best yet. Don’t miss your chance to catch the secrets behind the success—and reel in some serious marketing mojo.
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Past Seminars
November 2024
A dynamic presentation by experienced professionals in the marine industry
Summary: Discover how to identify the right influencers for your brand, build authentic partnerships, and measure the impact of your campaigns. The webinar features a panel of three dynamic industry experts who will share easy-to-follow tips, tricks, and best practices to help you get started with a powerful influencer program.
Event Planning & Sponsorship – Educational Seminar
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August 2024
Our panel of event experts share their top tips and best practices for hosting events of all shapes and sizes, including B2B, B2C, obtaining sponsorships, managing vendors and building an event story.
How to Do Great Marketing on a Small Budget – Educational Seminar
June 2024 / Presented in February 2024
Presenter: Capt. Vicki Norman, Digital Throttle This video is a recording of How to do Great Marketing on a Small Budget from the 2024 RBFF State Marketing Workshop, “Navigating the Future of Angler & Boater R3."
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Marketing budgets are often the first to get trimmed in times of uncertainty, which we’ve seen plenty of in the last few years. If you’re trying to do more with less, join Captain Vicki Norman, President of the Marine & Motorsports Group at Digital Throttle for “How to Do Great Marketing on a Small Budget.”
This webinar will show you how to optimize your marketing budget by implementing low-cost advertising solutions to get your content in front of the right audience.
*Note – Webinar recorded at the Recreational Boating & Fishing Foundation’s State Marketing Workshop in February 2024.
“Crafting Compelling Campaigns: Insider Tips from MMA Neptune Award Winners” – Educational Seminar
April 30, 2024 | 2:00 -3:00 pm EST
Summary: Get ready to be inspired by a lineup of industry titans, each with a proven track record of making waves in marine marketing. Four Neptune Award recipients will share their strategies, secrets, and tips to turn creative ideas into winning marketing campaigns.
Our esteemed panelists include:
•Leslie Zlotnick – Marketing Division Manager, Yamaha WaterCraft Group
•Caroline English – Marketing Director, Sea Ray Boats
•Anna Eaton – Marketing Specialist, Marine Retailers Association of the Americas (MRAA)
•Jeff Cooper – Director of Creative & Production, MarineMax
“Measure your Marketing to Deliver Value to your Organization” – Educational Seminar
November 3, 2023 | 10 – 11am EST
Presentation by Jim Umberger, Director, AlixPartners
Summary: In a post-COVID world where demand can be uncertain, the role of data and insights in guiding marketing decisions has never been more critical. Join us for this engaging session where we'll explore how to leverage data effectively to deliver tangible value to your organization.
Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era
August 16, 2023 | 2-3pm EST
Educational Seminar hosted by the MMA, “Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era”
Dive into the fascinating world of AI-powered marketing strategies tailored specifically for the marine industry.
“Elevate Your Career: More Impact, Less Stress” – Educational Seminar
April 25, 2023 | 2-3pm EST
Presentation by Erin Urban, a Certified Executive & Leadership Coach, Forbes Coaches Council Member, International Speaker and best-selling author.
Summary: Join this exciting educational seminar that will provide tips and strategy for advancing your career in the marine industry through professional development and growth. Get the playbook to achieve more in your career without sacrificing your well-being (or your sanity).
"The 10-Minute Marketing Plan” - Marketing Panel
February 1, 2023 at AMI Conference
Presentation by MMA Marketing Experts
Summary: Leaders in the marine marketing space share tips and strategies for creating a simple and effective marketing plan for marina owners and operators. Whether you have 10 minutes or 2 hours a week to dedicate to marketing, this session includes strategies for building your customer base, social media presence and brand.
"Top Marketing Trends Expected for 2023” - Educational Seminar
Dec. 1, 2022 | 2-3pm EST
Presentation by Colle McVoy
Summary: The Recreational Boating and Fishing Foundation’s (RBFF) creative and strategic agency partner, Colle McVoy, will be presenting on top trends in marketing for 2023 as it relates to the boating and fishing industry. They’ll unpack the outdoor boom that continues to grow in relevance, marketing in a possible upcoming recession and the growing opportunity for inclusion and diversity in the outdoor space.
If you're interested in speaking, sponsoring a future webinar, or joining our team behind the scenes, please reach out to Katie Freeburn via email katie.freeburn@brunswickboatgroup.com. We look forward to hearing from you!