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WEBINARS 

MMA EDUCATIONAL SEMINARS

Welcome to the professional development section of the Marine Marketers of America! Whether you're seeking insights on top marketing trends, tips for growing specific channels, or professional development advice, our organization is the perfect place to help you achieve your career goals.

 

We collaborate with leading industry professionals to design educational content and learning sessions tailored to the marine marketing sector. Please take a look at our recent seminars below, and keep an eye out for new events.

Upcoming Seminars

Announcing our webinar lineup for 2024! Stay tuned for dates, details and sign up links coming soon!

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Past Seminars

“Measure your Marketing to Deliver Value to your Organization” – Educational Seminar

 

November 3, 2023 | 10 – 11am EST

 

Presentation by Jim Umberger, Director, AlixPartners
 

Summary: In a post-COVID world where demand can be uncertain, the role of data and insights in guiding marketing decisions has never been more critical. Join us for this engaging session where we'll explore how to leverage data effectively to deliver tangible value to your organization.

Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era

 

August 16, 2023 | 2-3pm EST

 

Educational Seminar hosted by the MMA, “Catching the AI Wave: A Roundtable Discussion on Empowering Marine Marketing Excellence in the Digital Era”

 

Dive into the fascinating world of AI-powered marketing strategies tailored specifically for the marine industry.

“Elevate Your Career: More Impact, Less Stress” – Educational Seminar

 

April 25, 2023 | 2-3pm EST
 

Presentation by Erin Urban, a Certified Executive & Leadership Coach, Forbes Coaches Council Member, International Speaker and best-selling author.
 

Summary: Join this exciting educational seminar that will provide tips and strategy for advancing your career in the marine industry through professional development and growth. Get the playbook to achieve more in your career without sacrificing your well-being (or your sanity). 

"The 10-Minute Marketing Plan” - Marketing Panel

 

February 1, 2023 at AMI Conference
 

Presentation by MMA Marketing Experts
 

Summary: Leaders in the marine marketing space share tips and strategies for creating a simple and effective marketing plan for marina owners and operators. Whether you have 10 minutes or 2 hours a week to dedicate to marketing, this session includes strategies for building your customer base, social media presence and brand.

"Top Marketing Trends Expected for 2023” - Educational Seminar

 

Dec. 1, 2022 | 2-3pm EST
 

Presentation by Colle McVoy
 

Summary: The Recreational Boating and Fishing Foundation’s (RBFF) creative and strategic agency partner, Colle McVoy, will be presenting on top trends in marketing for 2023 as it relates to the boating and fishing industry. They’ll unpack the outdoor boom that continues to grow in relevance, marketing in a possible upcoming recession and the growing opportunity for inclusion and diversity in the outdoor space.
 

If you're interested in speaking, sponsoring a future webinar, or joining our team behind the scenes, please reach out to Katie Freeburn via email katie.freeburn@brunswickboatgroup.com. We look forward to hearing from you!

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