Marine Marketers of America (MMA) today announced the winners of its 2018 Neptune Awards for Marine Marketing Excellence during the Miami International Boat Show.
“This year’s Neptune Awards competition was keenly contested, with companies delivering thoughtfully-executed marketing campaigns across all categories, from advertising and public relations to diversity and grassroots promotions,” said MMA President Wanda Kenton Smith.
The annual competition, now in its eleventh year, was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2018. A total of 50 marketing professionals from throughout the marine industry were involved in the judging process. The field drew 172 entries (up 12 percent from last year) in 20 categories.
“This year’s most highly-contested category was video production with 25 entries, proving that video marketing and its sharing capabilities are gaining in popularity as a competitive marketing tool for the marine industry,” said Sally Helme, MMA vice president and Neptune Awards co-chairperson.
At the awards ceremony, MMA officials also presented the coveted “King Neptune” Best-in-Competition Award to Evinrude BRP US Inc. for its “Evinrude Edge Demo Tour,” created by Six Speed. The judges noted, “This campaign didn’t miss a trick from setting objectives, to pre-event buildup, right to amazing follow through and follow up.” They further praised the campaign’s winning multi-faceted components that resulted in excellent ROI.
In addition to the category award winners, 11 “Honorable Mentions” were also presented to companies whose submission scored within 10 percent of the category’s winning entry. “The results of this year’s contest continue to show that innovation and creativity are alive and well in the boating marketplace,” said Kristen Frohnhoefer, Neptune Awards co-chairperson.
2018 Neptune Winning Entries
2018 Neptune Honorable Mentions
Images Courtesy of Ron Ballanti & Romina Bompani