MMA COMMITTEES

Marine Marketers of America is THE exclusive association for those employed marketers working in the marine association. We are the voice for Marine Marketers and host a variety of committees to benefit our members.

COMMITTEE OPPORTUNITIES

SOCIAL MEDIA

You know who you are! You’re already a pro at posting on social media and have a knack at knowing exactly what will get fellow marketers’ attention - so why not do it for MMA?!

This committee will require approximately 8-10 hours per month.

AWARDS & RECOGNITION

This committee is all about celebrating the best of the best in the industry. Join this committee to put your efforts into developing programs that recognize the achievements of amazing marketers!

This committee will require approximately 1-3 hours per non-active month and 8-10 hours per active month.

If you’d like to get on board with this committee and help advance marketing in the marine industry, please email Alisdair Martin at alisdairmartin@gmail.com.

Spotlight:
Committee Chair, Alisdair Martin

Alisdair is a boat show marketing vet with over 20 years of experience in the field. Born in the UK, he moved to Chicago in 2010 where he established a small, innovative one-man media company.

TRMG provides an exclusive platform that allows marine brands to get their modern marketing content (video, VR, podcast, etc.) directly into the hands of the people and influence consumers before they arrive at boat shows.

Alisdair has spent the last 10 years convincing brands to stop advertising, and instead to focus on meeting shoppers where they are shopping and provide access to content that actually helps to educate and shape their buying decisions.

The success of the non-interruptive marketing philosophy has seen the small company double in size every year for a decade. Alisdair now creates the media for NMMA Boat Show, IBEX, Informa boat shows and is the US rep for METS.

He also has experience partnering with many other major international events (Formula One, Moto GP, Royal Ascot, St Andrews Golf, etc).

NETWORKING

Goal:

Strengthen and grow the network of marketing professionals in the boating industry through in-person and remote opportunities to meet, share ideas, or make connections.

What is it all about?

The Networking Committee is all about creating fun and engaging opportunities to bring marine marketers together. We work together to plan our two high-capacity events at the Ft. Lauderdale and Miami boat Shows. We also identify other opportunities throughout the year to meet as an Association or invite potential members to learn about our group. If you are interested in event planning and/or professional or personal networking opportunities, this is the committee for you.

Time commitment: 1 hour on non-active months, 5-10 hours on active months including time on-site at events. It will be more enjoyable to join this committee if you plan to attend a portion of the in-person gatherings throughout the year.

If you’d like to get on board with this committee and help advance marketing in the marine industry, please email Katy Fairman at katy@boatyard.com.

Spotlight:
Committee Chair, Katy Fairman

Katy is the Director of Business Development for Boatyard where she grows brand awareness and develops unique partnerships that drive better customer experiences in the marine service industry.

She has worked as a marine industry marketer since 2012 in an agency capacity and at some of the leading advertising organizations. She currently lives in Virginia Beach, Virginia.

EDUCATION & MENTORSHIP

Goal:

Elevate the marketing function within the Marine Industry by providing professional development programs and create connections that facilitate personal development and career growth.

What is it all about?

We partner with industry professionals to create educational content and learning sessions for MMA members. Additionally, we work together to pair mentors and mentees for learning, development, and connection. It’s a great way to get involved in propelling the marketers in the marine industry forward. Join today.

Time Commitment: 2 hours per month on average

If you’d like to get onboard with this committee and help advance marketing in the marine industry, please email katie.freeburn@brunswickboatgroup.com.

Spotlight:

Committee Chair, Katie Freeburn

Katie is currently the Sr. Marketing Manager for Freedom Boat Club, driving the marketing strategy for all Florida locations.

She has been with Brunswick Corporation since 2015, focused on various marketing strategy efforts across the enterprise for some of the most recognized marine brands in the industry.

In her time with Brunswick, Katie has led the redesign and/or new build of more than 10 websites, apps and experiences across the enterprise, while driving marketing strategy and lean improvements. Some of this work has been recognized with ADDY awards, Neptune awards and others. She has a strong passion for the industry and continues to shape the future of marine marketing.

As a native of Florida and an avid boater, you’ll find Katie and her husband fishing or rafting up at a sandbar most sunny weekends. If they’re not on the water, you’ll find them camping in the Blue Ridge mountains or exploring a new ski town out West.

MEMBERSHIP TASKFORCE

More info coming.

Let us know which committee you would like to be involved in and we will reach out to you!