• Wanda Kenton Smith

7 Tips for Selling the Invisible

Updated: Jun 28

by Wanda Kenton Smith TradeOnlyToday June 24, 2021

Chris-Craft vice president of sales Gavan Hunt was emphatic.

“You’ve got to write about the invisible sale,” he told me. “Dealers don’t have inventory, and they’re all struggling to figure out how to sell what they don’t have.”

With inventory plummeting following a year of plentiful customer demand, dealers are scrambling for ways to generate revenue during the next 120 days or longer. As we all wait out supply-chain and manufacturer-production resets, here are seven marketing and sales tips to survive this season of drought.

Click Here to Read More

2 views0 comments

Recent Posts

See All

The Future of Shows

by Soundings Trade Only Editors Soundings Trade Only Online As the percentage of the population getting vaccinated against Covid-19 continues to increase in the United States and around the world, Sou

NMEA Posts Conference Schedule

by Joseph Healy Soundings Trade Only online The National Marine Electronics Association posted the schedule for its annual Marine Electronics Conference and Expo, scheduled for Sept. 20-24 at the Orla

IBEX Registration Now Open

by Jeff Moser Soundings Trade Only Online Registration is open for the International BoatBuilders’ Exhibition and Conference, which returns to the Tampa Convention Center in Florida on Sept. 28-30. Or