• Wanda Kenton Smith

7 Tips for Selling the Invisible

Updated: Jun 28, 2021

by Wanda Kenton Smith TradeOnlyToday June 24, 2021


Chris-Craft vice president of sales Gavan Hunt was emphatic.


“You’ve got to write about the invisible sale,” he told me. “Dealers don’t have inventory, and they’re all struggling to figure out how to sell what they don’t have.”


With inventory plummeting following a year of plentiful customer demand, dealers are scrambling for ways to generate revenue during the next 120 days or longer. As we all wait out supply-chain and manufacturer-production resets, here are seven marketing and sales tips to survive this season of drought.


Click Here to Read More

4 views0 comments

Recent Posts

See All

Trade Only Today Editors Soundings Trade Only As we turn the page on 2021, it is apparent that our biggest challenges — the supply chain and the Covid-19 pandemic — will remain with us for some time.

Wanda Kenton Smith Soundings Trade Only In the past year, we hustled like crazy to get those hundreds of thousands of new and used boats sold, serviced and delivered to meet historic consumer demand.

Joseph Healy Soundings Trade Only For this month’s Pulse Report, the monthly survey conducted by Baird Research in conjunction with the Marine Retailers Association of the Americas and Soundings Trade

MMA_VECTOR_LOGO_FINAL_White-01.png