• Wanda Kenton Smith

7 Tips for Selling the Invisible

by Wanda Kenton Smith TradeOnlyToday June 24, 2021


Chris-Craft vice president of sales Gavan Hunt was emphatic.


“You’ve got to write about the invisible sale,” he told me. “Dealers don’t have inventory, and they’re all struggling to figure out how to sell what they don’t have.”


With inventory plummeting following a year of plentiful customer demand, dealers are scrambling for ways to generate revenue during the next 120 days or longer. As we all wait out supply-chain and manufacturer-production resets, here are seven marketing and sales tips to survive this season of drought.


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