May 2, 20233 min read

MILLENNIALS' DESIRE TO UPGRADE

MILLENNIALS' DESIRE TO UPGRADE AFTER BOATING BOOM PURCHASE REVEALED IN BOAT TRADER'S PRIVATE SELLER SURVEY Half of the private sellers...

Nov 21, 20221 min read

MARKETING EDUCATIONAL SEMINAR

When: Dec. 1, 2022 | 2-3pm EST What: Educational Seminar hosted by the MMA, “Top Marketing Trends Expected for 2023” Who: Presentation by...

Nov 20, 20221 min read

So You Want To Win an Innovation Award

Alan Jones Soundings Trade Only Online Over the past couple of decades, I’ve sat on about a dozen NMMA Innovation Awards judging panels...

Nov 17, 20221 min read

Good Customer Experience, Now More Than Ever

Norm Schultz Soundings Trade Only Online Brace yourself — a Republican majority in the House and a Democrat-controlled Senate seemingly...

Nov 17, 20221 min read

MarineMax appoints new marketing director

Boating Industry Magazine Online MarineMax recently announced the appointment of Amanda Ward to the role of director of marketing. Abbey...

Nov 16, 20221 min read

Boating Industry celebrates industry’s best at ELEVATE’s 2022 Top 100 Awards

Boating Industry Magazine Online The recreational boating industry’s elite members celebrated the launch of the reimagined Boating...

Nov 15, 20221 min read

Welcome Women, Win the Whole Family

Norm Schultz Soundings Trade Only Online Heading into what many see as period of uncertainty regarding boat sales, dealers should...

Nov 15, 20221 min read

Discover Boating campaign brings in new boaters

Boating Industry Magazine Online Last spring, Discover Boating set out to engage the next generation of boaters while continuing to...

Nov 15, 20221 min read

Sea Tow, MarineMax team up on boating safety

Boating Industry Magazine Online The Sea Tow Foundation, with support from MarineMax in the form of a generous donation match, is...

Oct 23, 20221 min read

The Fun Factor

Gary Reich Soundings Trade Only Online I’ve been drawn to innovative technology since the mid-’80s, when I started pounding out high...

Sep 28, 20221 min read

Email Is Your Ticket to Holiday Sales

Norm Schultz Soundings Trade Only Online Developing an early strategic Christmas sales plan all comes down to communication with your...

Sep 12, 20221 min read

Smoker Craft, NMMA partner to host legislative fishing event

Boating Industry Online Smoker Craft Boats and NMMA, alongside key industry partners in outdoor recreation and conservation, hosted...

Sep 7, 20221 min read

Lose Trust, Lose the Customer

by Norm Schultz Soundings Trade Only Online Customers buy from businesses they trust because they are being treated with fairness and...

Aug 31, 20221 min read

The Secret to Team Results

by Bill Yeargin Soundings Trade Only Online ny leader can give reasons for not achieving acceptable results, but the best leaders achieve...

Aug 31, 20221 min read

DEALERS: Are You Investing in E-Commerce?

by Dom Yanchunas Soundings Trade Only Online This month’s Pulse Report survey asks dealers if they are spending more on e-commerce...

Aug 17, 20221 min read

Embracing sustainability

by Adam Quandt Boating Industry Online Sustainability is certainly not a new notion to our world; however, the idea of sustainability and...

Aug 15, 20221 min read

The Value of Boat Shows

by Norm Schultz Soundings Trade Only Online As the fall boat show season looms, the Orlando Boat Show wrapped up a strong run Sunday in...

Aug 14, 20221 min read

15 Ways to Wreck a Marketing Career

Wanda Kenton Smith Soundings Trade Only Online For 24 years, I’ve written this column for Soundings Trade Only. The exercise has made me...

Aug 3, 20221 min read

Mass. Approves Marine Workforce Funding

by Dom Yanchunas Soundings Trade Only Online The 2023 Massachusetts state budget includes $150,000 in funding for workforce development...

Aug 2, 20221 min read

Seakeeper launches next generation ride control system

Boating Industry Magazine Online Seakeeper launched its newest product, Seakeeper Ride, marking the company’s first product deviation...

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