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Soundings Trade Only
- Jul 11
- 1 min
The Future of Shows
by Soundings Trade Only Editors Soundings Trade Only Online As the percentage of the population getting vaccinated against Covid-19...
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Soundings Trade Only
- Jul 8
- 1 min
NMEA Posts Conference Schedule
by Joseph Healy Soundings Trade Only online The National Marine Electronics Association posted the schedule for its annual Marine...
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Soundings Trade Only
- Jul 2
- 1 min
IBEX Registration Now Open
by Jeff Moser Soundings Trade Only Online Registration is open for the International BoatBuilders’ Exhibition and Conference, which...
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Soundings Trade Only
- Jul 2
- 1 min
How Is Your Company Innovating?
by Jeff Moser, Soundings Trade Only Online Soundings Trade Only is accepting applications for its annual Top 10 Most Innovative Marine...
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Soundings Trade Only
- Jul 1
- 1 min
Email Remains a Vital Marketing Tool for Dealers
by Norm Schultz Soundings Trade Only I’m on a lot of email lists. I subscribe to many marine-related and general business websites and...
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Wanda Kenton Smith
- Jun 24
- 1 min
7 Tips for Selling the Invisible
by Wanda Kenton Smith TradeOnlyToday June 24, 2021 Chris-Craft vice president of sales Gavan Hunt was emphatic. “You’ve got to write...
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Boating Industry Magazine
- Jun 23
- 1 min
2021 Women Making Waves
BoatingIndustry.com June 23, 2021 Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who...
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Wanda Kenton Smith
- Jun 21
- 1 min
Profiles in leadership: Jim Emmons
by Wanda Kenton Smith June 21, 2021 From the time he was a tyke tubing behind his grandfather’s 55-foot houseboat, through combo skiing...
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Wanda Kenton Smith
- May 7
- 1 min
An Impassioned Mayday for Boating Education
by Wanda Kenton Smith Trade Only Today During my 35-plus years as a marine industry marketer, I’ve embraced two causes that compelled me...
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Wanda Kenton Smith
- Apr 5
- 1 min
Profiles in leadership: Victor Gonzalez
by Wanda Kenton Smith from BoatingIndustry.com Marine marketer Victor Gonzalez is heavily involved in the web development scene and...
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Wanda Kenton Smith
- Apr 5
- 1 min
Profiles in Leadership: Kristen Frohnhoefer
by Wanda Kenton Smith From BoatingIndustry.com Kristen Frohnhoefer, president of Sea Tow Services International, Inc. and the Sea Tow...
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Marine Marketers
- Feb 24
- 3 min
Marine Marketers of America Announce Winners of 2020 Neptune Awards
MIAMI – Feb. 24, 2021 – Marine Marketers of America (MMA) today announced the winners of the 2020 Neptune Awards for Marine Marketing...
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Wanda Kenton Smith
- Jan 8
- 5 min
Marketing Strategies for 2021
Marine marketers I’ve spoken with during the past several months are all asking: What is your top marketing strategy for the upcoming year?
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Marine Marketers
- Jan 6
- 3 min
Marine Marketers of America Announces New 2021 Leadership Team
Marine Marketers of America (MMA) today announced the election of new officers and appointment of new board members. New officers for...
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Marine Marketers
- Dec 22, 2020
- 2 min
SeaTow's Kristen Frohnhoefer Name Darlene Briggs Marine Woman of the Year
Kristen Frohnhoefer, president of Sea Tow Services International, has been named the Darlene Briggs Marine Woman of the Year by the...
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Wanda Kenton Smith
- Oct 27, 2020
- 5 min
Boat Buyers are Frustrated
I had a major meltdown. After navigating my bank’s automated phone system to resolve a problem, I experienced multiple contact...
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Wanda Kenton Smith
- Sep 30, 2020
- 5 min
The Downside of Surging Sales
Info-link’s managing director, Jack Ellis, published a report in July noting that the number of first-time boat buyers had reversed the...
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Wanda Kenton Smith
- Sep 3, 2020
- 4 min
Covid-19 Best Practices Emerge
While I’ve enjoyed an ongoing feast of Covid-19 strategy conversations among marketers throughout the industry, I’ve also made a...
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Wanda Kenton Smith
- Aug 13, 2020
- 5 min
In the Crosshairs of Covid-19
Who would have thought a few short months ago that many industry consumer and trade show dates would topple like dominoes, or be zapped...
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Marine Marketers
- Apr 12, 2020
- 1 min
MarineMax Creates New Customer Experience Platform
MarineMax recently announced the acquisition of pioneering Boatyard digital platform to transform the boating customer experience...
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