Boating Industry Online
Brunswick Corporation announced a record-breaking performance at the 2021 Fort Lauderdale International Boat Show (FLIBS) with record sales, units, and share gains from many of Brunswick’s brands. Some of the many notable outcomes from the four-day event were:
For the fourth consecutive year, Mercury Marine had more outboard engines on display in Ft. Lauderdale than any other manufacturer, accounting for more than half of all outboard engines at the show.
Boston Whaler recorded record sales during the four-day show with a 35% increase in revenue vs. last year’s event.
Sea Ray reported a 30% increase in revenue vs. the 2020 show.
Products from Brunswick’s Advanced Systems Group were installed on greater than 70% (likely significantly greater) of U.S. OEM boats at the show in addition to many boats from international customers.
“The Ft. Lauderdale International Boat Show is one of the most important boat shows in the world - it sets the tone for the U.S. Fall boat show season and is a good indicator of consumer sentiment carrying into the... [read more]