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Make Boat Ownership Easier

Nathan Heber

Soundings Trade Only Online

Our industry’s performance during the past 18 months is certainly something to celebrate. New-boat sales reached a 13-year high in 2020, a level of growth that will likely sustain itself this year and next. This wave of new owners will naturally cascade down-market into used-boat owners and service customers, creating a favorable forecast in our industry from the top to the bottom of the funnel.

But will it really be that easy? The new generation of boat owners will come with higher demands on time, parts and customer service. Their experiences in other retail markets have taught them to expect personalized offers, contact-free options, immediate response times and full transparency. They will not tolerate endlessly ringing phone... [read more}

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