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MarineMax Creates New Customer Experience Platform

MarineMax Creates New Customer Experience Platform, Led by Boatyard Founder Nathan Heber


MarineMax recently announced the acquisition of pioneering Boatyard digital platform to transform the boating customer experience, creating a new way for boat owners to enjoy their passion, wherever and whenever they want. Built around the Boatyard acquisition, the new MarineMax Customer Experience Platform will be led by Boatyard Founder and CEO Nathan Heber, who will become President of Boatyard at MarineMax.


Shawn Berg, MarineMax Chief Digital Officer, said, “As a customer-centric company, we believe utilizing technology to enhance our boat owners’ experience by saving them time and allowing for easier and more efficient access to products and services can truly change the industry. This Customer Experience Platform enhances the ownership experience by removing friction from the boating experience, making it accessible and easy for people to enjoy the boating lifestyle. Nathan and his team bring tremendous leadership, passion and drive and we are excited to partner with him to further develop new product capabilities.”


The disruptive Boatyard digital platform seeks to eliminate the confusion, guesswork and stress of boating, making it accessible and easy for customers to have an exceptional experience. The Boatyard digital platform will include an expansive range of on-demand services to streamline the boating experience by qualified service providers with only a few clicks on a smartphone. Named to Boating Industry Magazine’s “Top Products of 2015” list, the Boatyard digital platform enables boat owners to take back their free time by curating the best services and offering excellent communication to ensure users always receive an exceptional experience.

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