• Wanda Kenton Smith

Profiles in leadership: Victor Gonzalez

by Wanda Kenton Smith

from BoatingIndustry.com


Marine marketer Victor Gonzalez is heavily involved in the web development scene and teaches programming, design and web development online to anyone looking to enhance their skills. He’s pretty good at his day job too. The director of marketing for Sportsman Boats recently helped his company earn the coveted “King Neptune” Best-in-Competition Award from Marine Marketers of America for its website entry. Judges liked the site’s intuitive capabilities for customer engagement, dealer interface and brand awareness. They also said the website looked great and performed well, delivering impressive analytics.

Gonzalez’s foray into the recreational marine industry back in 2005 was not nearly as splash-worthy. As a hungry college grad, he snagged a freelance job to update a website for a South Florida inflatable boat manufacturer, followed by a gig to take ... [read more]

12 views0 comments

Recent Posts

See All

NMRA Hands Out Old Pro Award

by Joseph Healy Soundings Trade Only Online The National Marine Representatives Association announced that Ivan Cross of the The Merifield Co. received its Old Pro Award. The award recognizes an indus

Deadline Nears for Safety Awards

by Jeff Moser Soundings Trade Only Online The Sea Tow Foundation’s Boating Safety Advisory Council will accept entries for its National Boating Industry Safety Awards until midnight Oct. 8. Now in the

Success for in-person IBEX 2021

Boating Industry Magazine Online The 30th International BoatBuilders’ Exhibition and Conference (IBEX) announced that attendance exceeded expectations with the return of an in-person event. IBEX saw m

MMA_VECTOR_LOGO_FINAL_White-01.png