• Wanda Kenton Smith

Profiles in leadership: Victor Gonzalez

by Wanda Kenton Smith

from BoatingIndustry.com


Marine marketer Victor Gonzalez is heavily involved in the web development scene and teaches programming, design and web development online to anyone looking to enhance their skills. He’s pretty good at his day job too. The director of marketing for Sportsman Boats recently helped his company earn the coveted “King Neptune” Best-in-Competition Award from Marine Marketers of America for its website entry. Judges liked the site’s intuitive capabilities for customer engagement, dealer interface and brand awareness. They also said the website looked great and performed well, delivering impressive analytics.

Gonzalez’s foray into the recreational marine industry back in 2005 was not nearly as splash-worthy. As a hungry college grad, he snagged a freelance job to update a website for a South Florida inflatable boat manufacturer, followed by a gig to take ... [read more]

12 views0 comments

Recent Posts

See All

by Gary Reich Soundings Trade Only Online Marine towing company Sea Tow yesterday publicized that requests for service over the Memorial Day weekend were up year-over-year, as much as 228 percent in t

by Dom Yanchunas Soundings Trade Only Online The National Marine Manufacturers Association will hold a virtual panel event “The Future of Marine Propulsion Technologies” on June 21 at noon eastern sta

MMA_VECTOR_LOGO_FINAL_White-01.png