Wanda Kenton Smith
Profiles in leadership: Victor Gonzalez
by Wanda Kenton Smith
Marine marketer Victor Gonzalez is heavily involved in the web development scene and teaches programming, design and web development online to anyone looking to enhance their skills. He’s pretty good at his day job too. The director of marketing for Sportsman Boats recently helped his company earn the coveted “King Neptune” Best-in-Competition Award from Marine Marketers of America for its website entry. Judges liked the site’s intuitive capabilities for customer engagement, dealer interface and brand awareness. They also said the website looked great and performed well, delivering impressive analytics.
Gonzalez’s foray into the recreational marine industry back in 2005 was not nearly as splash-worthy. As a hungry college grad, he snagged a freelance job to update a website for a South Florida inflatable boat manufacturer, followed by a gig to take ... [read more]