• Wanda Kenton Smith

Profiles in leadership: Victor Gonzalez

by Wanda Kenton Smith

from BoatingIndustry.com


Marine marketer Victor Gonzalez is heavily involved in the web development scene and teaches programming, design and web development online to anyone looking to enhance their skills. He’s pretty good at his day job too. The director of marketing for Sportsman Boats recently helped his company earn the coveted “King Neptune” Best-in-Competition Award from Marine Marketers of America for its website entry. Judges liked the site’s intuitive capabilities for customer engagement, dealer interface and brand awareness. They also said the website looked great and performed well, delivering impressive analytics.

Gonzalez’s foray into the recreational marine industry back in 2005 was not nearly as splash-worthy. As a hungry college grad, he snagged a freelance job to update a website for a South Florida inflatable boat manufacturer, followed by a gig to take ... [read more]

12 views0 comments

Recent Posts

See All

Trade Only Today Editors Soundings Trade Only As we turn the page on 2021, it is apparent that our biggest challenges — the supply chain and the Covid-19 pandemic — will remain with us for some time.

Wanda Kenton Smith Soundings Trade Only In the past year, we hustled like crazy to get those hundreds of thousands of new and used boats sold, serviced and delivered to meet historic consumer demand.

Joseph Healy Soundings Trade Only For this month’s Pulse Report, the monthly survey conducted by Baird Research in conjunction with the Marine Retailers Association of the Americas and Soundings Trade

MMA_VECTOR_LOGO_FINAL_White-01.png