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The Buyer’s Journey To Purchasing a Boat

Norm Schultz Soundings Trade Only Online


The results of a new study focusing on boat ownership experiences will be revealed during a webinar scheduled for tomorrow at 1 p.m. (ET), and dealers who attend stand to gain important new insights. Meanwhile, interests in Canada and the United States are fighting to keep nuclear waste from being stored in the Great Lakes Basin.


Left Brain Marketing was retained to field a comprehensive study on individuals who purchased a boat in 2020 or 2021. The study was funded by the Marine Retailers Association of the Americas, the Recreational Boating and Fishing Foundation and the National Marine Manufacturers Association.


The webinar, titled “Enhancing the Boat Ownership Experience, will take a deep dive into the findings and key takeaways from the... [read more]

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