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Welcome Women, Win the Whole Family

Norm Schultz

Soundings Trade Only Online


Heading into what many see as period of uncertainty regarding boat sales, dealers should continually be on the lookout for new sources with which to fill their sales pipelines. If a special report from the Recreational Boating & Fishing holds any water, dealers should consider adopting a new catchphrase: “Bring in the women, get the whole family.”


This refrain is reflected in the results of the Recreational Boating & Fishing Foundation’s 2022 Special Report on Fishing, which was released at this year’s ICAST sportfishing show in July. The report researched the role women are playing in recreational fishing’s growth and also includes fishing participation data for youth and Hispanics. Dealers that use the data to their advantage by recognizing and playing to the large audience of female anglers can... [read more]

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