Wanda Kenton Smith
For 24 years, I’ve written this column for Soundings Trade Only. The exercise has made me a better marketer and kept me on top of my game.
By design, my column is usually focused on delivering a mix of the latest emerging news and trends, platforms and technologies; providing insights and commentary regarding industry marketing initiatives; and often sharing key strategies that ensure marketing success. This month, I’m going to do something different: focus on the hidden culprits that lurk right beneath the waterline and cause an otherwise smart marketing crew to sink the ship.
For the first time in more than two... [read more]
