• Wanda Kenton Smith

An Impassioned Mayday for Boating Education

by Wanda Kenton Smith

Trade Only Today


During my 35-plus years as a marine industry marketer, I’ve embraced two causes that compelled me to action.


One was our industry’s need to be more welcoming and inclusive toward women. I launched a national educational training program, Marine Marketing to Women. For three years, on my own dime, I conducted and published national research, and produced a video training program. I was hired to present what I dubbed “The W Equation” to several thousand dealers and industry stakeholders at boat shows and dealer meetings.


I shared data and findings about the significant influence of women on buying decisions, along with best practices to court women, build trust and sustain their business.


Click Here to Read More

3 views0 comments

Recent Posts

See All

by Gary Reich Soundings Trade Only Online Marine towing company Sea Tow yesterday publicized that requests for service over the Memorial Day weekend were up year-over-year, as much as 228 percent in t

by Dom Yanchunas Soundings Trade Only Online The National Marine Manufacturers Association will hold a virtual panel event “The Future of Marine Propulsion Technologies” on June 21 at noon eastern sta

MMA_VECTOR_LOGO_FINAL_White-01.png