On the heels of its recent “Women Making Waves” special magazine edition featuring the announcement of 30 top women achievers in the recreational boating industry, Boating Industry Magazine -- in conjunction with its parent company, EPG Brand Acceleration -- has recently collected and compiled original survey results from women working throughout all segments of the marine industry.
For the past two years, EPG CEO Marion Minor has worked closely with a small task force of executives in the marine industry to explore potential organizational and programming opportunities exclusively for women. This group, organized by Wanda Kenton Smith of Kenton Smith Marketing, also included Volvo Penta’s Susan Bonivich; Chaparral and Robalo’s Ann Baldree; Correct Craft’s Angela Pilkington; former MRAA Foundation’s Natalie Briggs; and long-time industry executive and consultant Marcia Kull. After significant planning, research and initial development, the task force determined its next step was to prioritize targeted industry outreach to validate organizational need and to determine potential areas of focus... [read more]
