Discover Boating campaign brings in new boaters
Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% increase in female users compared to pre-pandemic levels. More than 1.2 billion impressions were delivered (the number of times the campaign was served to consumers), and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
“To grow participation in boating and increase market share, we have to evolve and diversify who we are speaking to, and that means engaging new audiences in... [read more]