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The National Marine Manufacturers Association and Marine Retailers Association of the Americas unveiled the first segment of its three-phase evolution of Discover Boating, including a new logo and rebranding of the Miami International Boat Show.
MIBS, which is set for Feb. 16-20, 2022, will be the first show that incorporates the Discover Boating messaging. For its second phase, the industry groups will launch a new Discover Boating campaign in spring 2022. The third and final phase is for NMMA’s other shows to rebrand under Discover Boating in winter of 2023.
Ellen Bradley, chief brand officer for the NMMA, explained... [read more]