Soundings Trade Only
Don’t Forget the Youngsters
by Norm Schultz
Soundings Trade Only Online
We’ve labeled them Generation Z. They’re now 10 to 24 years old. They’re moving away from interactive sports like baseball and soccer, as well as boating and fishing. They’re being hijacked by Xbox and PlayStation, Fortnite and Minecraft, and action is needed to reverse the trend.
According to the Sports and Fitness Industry Association, youth participation was declining even before the Covid-19 pandemic. Surveys in 2018 revealed that only 38 percent of kids ages 6 to 12 were regularly playing team sports. That was down from 45 percent 10 years earlier.
It shouldn’t be surprising, although it doesn’t get the acknowledgement that... [read more]