MRAA, VRZ release service department study results
Boating Industry Magazine Online
The Marine Retailers Association of the Americas (MRAA), in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly.
The genesis of the study came out of a summer 2021 meeting that the MRAA Executive Committee held with its colleagues on the National Marine Manufacturers Association Executive committee, and specifically upon review of data supplied by MRAA’s partners at Lightspeed DMS. That data showed that industry repair cycle times, or the amount of time it’s taking to get customer boats serviced and back on the water, was exceeding industry expectations and only becoming worse.
“Today’s most significant metric when it comes to monitoring the boat ownership experience comes down to the repair event cycle times,” explains Matt Gruhn, MRAA president. “With a pandemic-inflamed perfect storm of issues on dealership... [read more]