See You Out Here - Discover Boating’s new marketing campaign targets diverse audiences in new ways
by Frank Hugelmeyer
Soundings Trade Only Online
The record demand for boating throughout the pandemic has boosted the marine industry and pushed the National Marine Manufacturers Association to reflect on exactly how we can build upon the current momentum.
While some boat segments are beginning to normalize across the industry, other segments remain robust in the face of sustained supply-chain challenges and inflation fears. Order books are strong, so there has never been a better time to cement our gains and pivot to what is next. That means diversifying who we are marketing to if we want to continue to increase the market... [read more]