• Soundings Trade Only

The Crossroad of Innovation and Technology

BILL YEARGIN

Soundings Trade Only Online


Innovation is a much broader concept than just technology; embracing that mindset is important. However, it is also important to understand that technology is disrupting the boating industry.


Let’s start with how technology will affect our most important product, boats.

Boats are becoming floating computers. Digital switching and the related software is a more reliable combination than mechanical parts. It is giving consumers more information and allowing them... [read more]

1 view0 comments

Recent Posts

See All

Trade Only Today Editors Soundings Trade Only As we turn the page on 2021, it is apparent that our biggest challenges — the supply chain and the Covid-19 pandemic — will remain with us for some time.

Wanda Kenton Smith Soundings Trade Only In the past year, we hustled like crazy to get those hundreds of thousands of new and used boats sold, serviced and delivered to meet historic consumer demand.

Joseph Healy Soundings Trade Only For this month’s Pulse Report, the monthly survey conducted by Baird Research in conjunction with the Marine Retailers Association of the Americas and Soundings Trade

MMA_VECTOR_LOGO_FINAL_White-01.png