top of page
  • Writer's pictureSoundings Trade Only

The Crossroad of Innovation and Technology


Soundings Trade Only Online

Innovation is a much broader concept than just technology; embracing that mindset is important. However, it is also important to understand that technology is disrupting the boating industry.

Let’s start with how technology will affect our most important product, boats.

Boats are becoming floating computers. Digital switching and the related software is a more reliable combination than mechanical parts. It is giving consumers more information and allowing them... [read more]


bottom of page