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The Crossroad of Innovation and Technology

BILL YEARGIN

Soundings Trade Only Online


Innovation is a much broader concept than just technology; embracing that mindset is important. However, it is also important to understand that technology is disrupting the boating industry.


Let’s start with how technology will affect our most important product, boats.

Boats are becoming floating computers. Digital switching and the related software is a more reliable combination than mechanical parts. It is giving consumers more information and allowing them... [read more]

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