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The Fun Factor

Gary Reich

Soundings Trade Only Online


I’ve been drawn to innovative technology since the mid-’80s, when I started pounding out high school term papers in a friend’s basement on his Macintosh. That beige, all-in-one box from Apple Computer was a vast departure from my family’s Commodore desktop, which required the operator to know a software language just to type out a story. Apple’s version had a keyboard, a mouse and a revolutionary user interface that not only made it easy to use, but also made it, dare I say, fun.


There wasn’t much fun at Apple Computer after 1985, though. Co-founder Steve Jobs was forced out, and the company’s culture and product line began a drawn-out downward spiral. Apple wasn’t far from bankruptcy when Jobs returned as interim CEO in 1997. Many people... [read more]

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