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‘Tis the Season for Dealer Videos

Norm Schultz

Soundings Trade Only

As the pandemic-driven sales boom shows signs of subsiding, it’s becoming more important than ever for dealers to find effective ways to maintain customer connections. And, since we’re living in “the age of video,” dealers are hard-pressed to find a better alternative right now than producing and distributing appropriate digital video content that includes a Season’s Greetings from your team.

Given today’s technology, studies find we’re all spending an average of 90 minutes every day consuming videos on our phones or computers. Further, most people (72 percent) claim they would rather watch a video than read about a product or service. It makes using videos a compelling way to nurture relationships and build customer appeal. Over the last few years this format has become a key component in any marketing plan.

Accordingly, if you’re not creating your own videos you’re likely falling behind. And while creating videos can seem overwhelming...[read more]

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