• Wanda Kenton Smith

To TikTok, or Not?

by Wanda Kenton Smith

Soundings Trade Only Online


When TikTok exploded in use domestically, I launched preliminary research with plans to share recommendations about this emerging social network. However, when President Trump tried to ban TikTok in 2020 because of perceived security concerns related to its Chinese origin, I postponed the deep dive.


Today, TikTok is banned in five countries, but it has infiltrated American culture with a spectacular trajectory. It became the second-most popular global app in 2020, being downloaded 850 million times, including 89 million downloads in the United States. Today, TikTok claims more than 1.1 billion active monthly users — 138 million stateside — each of whom spends... [read more]

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