Boating Industry Magazine
West Marine, retailer of supplies for the sailing, boating and fishing communities, announced the inaugural Women Making Waves event series in partnership with Recreational Boating & Fishing Foundation’s (RBFF) consumer-facing brand, Take Me Fishing. The free, four-part interactive class series takes place each Wednesday in April and are designed to support increased female participation in fishing and boating. The events are open to the public and RSVPs are encouraged as space is limited.
“Interest in fishing and boating increased during the COVID-19 pandemic as families wanted to spend more time in outdoor, open-air environments,” said Eric Kufel, West Marine CEO. “Time spent on and around the water provides a number of important mental health benefits, so our goal with the Women Making Waves class series is to ensure these new fans stay engaged for the long term — and for them to encourage their female friends to hop on board, too.”
Women Making Waves is not just about increasing female participation in recreational boating and fishing; it also helps create awareness of how conservation efforts are impacted by everyone who purchases a fishing license or registers a boat. All funds collected... [read more]