by Wanda Kenton Smith Soundings Trade Only Online
For those in the marketing driver’s seat, the past two years have yielded a wild ride with lots of unexpected bumps and turns. At the outset of the pandemic, our collective marketing budgets were frozen as we hovered like deer in the headlights to see how this unexpected and unprecedented pandemic would play out.
And then … bam! Boating emerged as a great antidote to the coronavirus shutdowns. As the rush for boating products and services was unleashed, marketing budgets downshifted quickly from traditional spends to more limited brand and customer-retention efforts; that is, if those budgets were spent at all. Many marine companies simply pocketed marketing funds to fatten... [read more]
