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MarineMax appoints new VP of marketing

Boating Industry Online


MarineMax recently announced the appointment of Abbey Heimensen to the role of vice president of marketing, overseeing a robust and talented team that delivers marketing support for MarineMax's national retail network of over 77 stores and diverse business units.


"Abbey's passion, commitment, and dedication to MarineMax and our customers has been key to the growth of our company and industry influence," Shawn Berg, MarineMax chief digital officer commented. "Her ability to bring together collaborative partnerships throughout MarineMax and our brands enable Abbey to bring innovative marketing solutions that deliver success for all. Our industry-leading digital marketing capabilities have accelerated over the past three years under Abbey's leadership. She will lead the continued growth... [read more]

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