• Soundings Trade Only

Yamaha to Purchase Siren Marine

Joseph Healy

Soundings Trade Only

Yamaha Motor Corp. U.S.A. announced in a statement that Yamaha Marine Systems Co. intends to purchase Siren Marine. The transaction is expected to be completed before the end of the year. Terms were not disclosed.

Last March, Yamaha secured a minority investment in Siren.

The acquisition of Siren and the development of connected products is in line with Yamaha’s CASE strategy, an acronym for connected, autonomous, shared/service and electrification. CASE is Yamaha’s directional... [read more]

0 views0 comments

Recent Posts

See All

Trade Only Today Editors Soundings Trade Only As we turn the page on 2021, it is apparent that our biggest challenges — the supply chain and the Covid-19 pandemic — will remain with us for some time.

Wanda Kenton Smith Soundings Trade Only In the past year, we hustled like crazy to get those hundreds of thousands of new and used boats sold, serviced and delivered to meet historic consumer demand.

Joseph Healy Soundings Trade Only For this month’s Pulse Report, the monthly survey conducted by Baird Research in conjunction with the Marine Retailers Association of the Americas and Soundings Trade