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Yamaha to Purchase Siren Marine

Joseph Healy

Soundings Trade Only

Yamaha Motor Corp. U.S.A. announced in a statement that Yamaha Marine Systems Co. intends to purchase Siren Marine. The transaction is expected to be completed before the end of the year. Terms were not disclosed.

Last March, Yamaha secured a minority investment in Siren.

The acquisition of Siren and the development of connected products is in line with Yamaha’s CASE strategy, an acronym for connected, autonomous, shared/service and electrification. CASE is Yamaha’s directional... [read more]

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