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Elevate Summit Came Through with Strong Content
Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The...
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Nov 26, 20193 min read
Takeaways From Grow Boating's Marketing Summit
Did you take advantage of this year’s Grow Boating Marketing Summit at the International BoatBuilders’ Exhibition and Conference? If you...
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Oct 31, 20195 min read
NMMA President Thom Dammrich Presented with Special Neptune
Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit...
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Sep 30, 20192 min read
Man, Machines & Marine Marketing
The interaction between humans and machines has long been a relationship that captures our imagination, from Fritz Lang’s Metropolis in...
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Sep 30, 20196 min read
Best Marine Marketing & Top Trends of the Year
The film industry has the Oscars; the music industry has the Grammys. In the marine industry, the best marketers win Neptune Awards...
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Jul 31, 20194 min read
Boaterz 'N Bikerz of America Hosts Hull of a Tour 5
A group of boating industry executives and their sponsored friends from eight states joined together for the fifth Boaterz n Bikerz...
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Jun 3, 20192 min read
WSF Releases Two New Campaigns
The Water Sports Foundation (WSF) has been a 501(c)3 non-profit U.S. Coast Guard recreational boating safety partner since 2011 managing...
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Jun 3, 20192 min read
From the Helm, The Voice Newsletter
I just wanted to personally take a moment to thank some folks for their contributions to this year’s highly successful Neptune Awards,...
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Mar 13, 20193 min read
Six Trends for Marine Marketers in 2019
Anyone involved in marketing today understands that the changes to our craft are both exponential and exceptional. We’re inundated...
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Dec 19, 20185 min read
Emotion & Authenticity: The Keys to Going Viral
For a brief moment this past summer, the news media was fascinated by unknown and longshot candidates for public office winning primaries...
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Nov 26, 20185 min read
Jim Kruger Recognized for 46 Year Career
Long-time industry sales and marketing executive Jim Krueger has retired after 46 years of continued industry service. Krueger was...
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Nov 25, 20181 min read
FLIBS MMA Meeting & Experts Marketing Panel
An enthusiastic crowd of 100 gathered for the annual MMA meeting and luncheon at the Fort Lauderdale Boat Show on November 1, 2018...
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Nov 24, 20184 min read
FLIBS 2018: Customer Experience is the Buzzword
One hundred marketers and industry leaders gathered yesterday afternoon at the Fort Lauderdale International Boat Show for the annual...
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Nov 1, 20184 min read
Video Revolution & The Invisible Sale
Being at the recent Grow Boating Marketing Summit at IBEX was like the proverbial kid in a candy store. Regular readers...
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Oct 25, 20186 min read
One Small Step to 5G
With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on...
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Sep 18, 20184 min read
ATTEND THE GROW BOATING SUMMIT!
We Encourage All Industry Marketers to Attend the Grow Boating Summit!
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Sep 5, 20181 min read
Why CX Should Be Your Marketing RX
In 2013, a global study of executives concluded that brands were at risk of losing up to 20 percent of their revenues to poor...
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Aug 21, 20186 min read
Why the Digital Age Customer is ALWAYS Right
Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small...
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Jul 24, 20184 min read
5 PR Strategies You Need NOW
Public relations (PR) plays an increasingly critical role in making or sustaining a successful business. With the rise of social media...
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Jun 26, 20185 min read
Customer Retention
When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi...
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May 22, 20184 min read