Profiles in leadership: Victor Gonzalez

by Wanda Kenton Smith from BoatingIndustry.com Marine marketer Victor Gonzalez is heavily involved in the web development scene and...

Apr 4, 20211 min read

Profiles in Leadership: Kristen Frohnhoefer

by Wanda Kenton Smith From BoatingIndustry.com Kristen Frohnhoefer, president of Sea Tow Services International, Inc. and the Sea Tow...

Apr 4, 20211 min read

Marine Marketers of America Announce Winners of 2020 Neptune Awards

MIAMI – Feb. 24, 2021 – Marine Marketers of America (MMA) today announced the winners of the 2020 Neptune Awards for Marine Marketing...

Feb 24, 20213 min read

Marketing Strategies for 2021

Marine marketers I’ve spoken with during the past several months are all asking: What is your top marketing strategy for the upcoming year?

Jan 8, 20215 min read

Marine Marketers of America Announces New 2021 Leadership Team

Marine Marketers of America (MMA) today announced the election of new officers and appointment of new board members. New officers for...

Jan 6, 20213 min read

SeaTow's Kristen Frohnhoefer Name Darlene Briggs Marine Woman of the Year

Kristen Frohnhoefer, president of Sea Tow Services International, has been named the Darlene Briggs Marine Woman of the Year by the...

Dec 22, 20202 min read

Boat Buyers are Frustrated

I had a major meltdown. After navigating my bank’s automated phone system to resolve a problem, I experienced multiple contact...

Oct 26, 20205 min read

The Downside of Surging Sales

Info-link’s managing director, Jack Ellis, published a report in July noting that the number of first-time boat buyers had reversed the...

Sep 29, 20205 min read

Covid-19 Best Practices Emerge

While I’ve enjoyed an ongoing feast of Covid-19 strategy conversations among marketers throughout the industry, I’ve also made a...

Sep 2, 20204 min read

In the Crosshairs of Covid-19

Who would have thought a few short months ago that many industry consumer and trade show dates would topple like dominoes, or be zapped...

Aug 12, 20205 min read

MarineMax Creates New Customer Experience Platform

MarineMax recently announced the acquisition of pioneering Boatyard digital platform to transform the boating customer experience...

Apr 11, 20201 min read

Offshore Sailing School Launches Dock Side Chats With Steve on Social Media

Offshore Sailing School founders Steve and Doris Colgate are producing self-made #DocksideChatswithSteve from their home on the...

Apr 11, 20202 min read

Marine Marketing in a Coronavirus World

What appeared to be a promising year based on early season boat show attendance, orders and consumer confidence came to a crashing slide...

Apr 8, 20207 min read

Congratulations to Regal Boats - 50th Anniversary

Regal Boats of Orlando, FL launched its 50th anniversary celebration with an international dealer meeting at the Ocean Reef Club, followed..

Dec 5, 20191 min read

Kenton Smith & Demartini Win Kicker Marine Audio Marketing Account

MMA members Marilyn DeMartini of PR Power and Wanda Kenton Smith of Kenton Smith Marketing jointly pitched and recently won the national...

Dec 5, 20191 min read

TeakDecking Systems Announces New Partnership with Nature Conservancy

Teakdecking Systems (TDS), the world’s premier manufacturer of teak decking has launched a campaign to conserve Myanmar’s biological and...

Dec 5, 20191 min read

MarineMax Online Boat Shows Continue to Produce Results

n December 2018, MarineMax tried something new. The event was called “Virtual Yacht Expo,” but there wasn’t a single yacht on display...

Dec 5, 20191 min read

The Most Important Page on Your Website

Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest...

Dec 5, 20194 min read

SeaTow Foundation Announces Inaugural Safety Award Winners

The Sea Tow Foundation recently announced winners of its inaugural National Boating Industry Safety Awards at the Elevate Summit in...

Dec 2, 20191 min read

Strategies for Selling to the Affluent

What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat...

Dec 1, 20195 min read

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Profiles in leadership: Victor Gonzalez

Profiles in Leadership: Kristen Frohnhoefer

Marine Marketers of America Announce Winners of 2020 Neptune Awards

Marketing Strategies for 2021

Marine Marketers of America Announces New 2021 Leadership Team

SeaTow's Kristen Frohnhoefer Name Darlene Briggs Marine Woman of the Year

Boat Buyers are Frustrated

The Downside of Surging Sales

Covid-19 Best Practices Emerge

In the Crosshairs of Covid-19

MarineMax Creates New Customer Experience Platform

Offshore Sailing School Launches Dock Side Chats With Steve on Social Media

Marine Marketing in a Coronavirus World

Congratulations to Regal Boats - 50th Anniversary

Kenton Smith & Demartini Win Kicker Marine Audio Marketing Account

TeakDecking Systems Announces New Partnership with Nature Conservancy

MarineMax Online Boat Shows Continue to Produce Results

The Most Important Page on Your Website

SeaTow Foundation Announces Inaugural Safety Award Winners

Strategies for Selling to the Affluent

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