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Spring Shows That Didn’t Disappoint
Norm Schultz Soundings Trade Only Online The value of boat shows was authenticated again last weekend. In Seattle, the inaugural April...
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May 3, 20221 min read
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YACHTWORLD DEBUTS NEW VIDEO SERIES CELEBRATING YACHT BUILDERS WITH CULT-LIKE FOLLOWING
MIAMI, Fla., May 3, 2022 — YachtWorld, the world’s largest marketplace for yachts, today announced the debut of its new YouTube series,...
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May 3, 20222 min read
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Q&A with Knut Frostad, Navico
Soundings Trade Only Online Q&A with Knut Frostad, President and CEO, Navico Well-known for his participation in high-level sailing...
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Apr 25, 20221 min read
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To TikTok, or Not?
by Wanda Kenton Smith Soundings Trade Only Online When TikTok exploded in use domestically, I launched preliminary research with plans to...
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Apr 25, 20221 min read
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Boating Industry seeks input on women’s initiatives in the marine industry
Boating Industry Magazine Online Boating Industry has a long history of supporting and promoting women in the marine industry. As an...
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Apr 18, 20221 min read
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BRP expands Manitou manufacturing capacity
Boating Industry Magazine Online BRP Inc. announced the creation of close to 200 new jobs at its Manitou manufacturing plant in Michigan,...
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Apr 18, 20221 min read
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Don’t Forget the Youngsters
by Norm Schultz Soundings Trade Only Online We’ve labeled them Generation Z. They’re now 10 to 24 years old. They’re moving away from...
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Apr 14, 20221 min read
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Customer Service vs. Customer Experience
by Norm Schultz Soundings Trade Only Online An opportunity to attend the Disney Institute in Orlando, Fla., enabled me to learn firsthand...
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Apr 12, 20221 min read
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Boating Industry calls for 2022 Women Making Waves nominations
Boating Industry Magazine Online Boating Industry is now accepting nominations for its 2022 Women Making Waves industry recognition...
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Apr 5, 20221 min read
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BOAT TRADER ANNOUNCES TV DEBUT OF ‘STOMPING GROUNDS’ SERIES INSPIRED BY AMERICA’S BOATING CULTURE
Series to Stream on Waypoint TV Starting April 9th, with New Episodes Releasing Each Week and Podcast to Rollout Later this Year MIAMI,...
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Apr 4, 20223 min read
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Heading to Capitol Hill
by John-Michael Donahue Soundings Trade Only Online The 2022 American Boating Congress is returning in person to the nation’s capital...
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Apr 1, 20221 min read
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MRAA Calls for Dealer Week Exhibitors
by Don Yanchunas Soundings Trade Only Online The association is accepting exhibitor applications for its annual conference, which is...
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Apr 1, 20221 min read
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5 Tips for Building a Great Team
by Matt Gruhn Soundings Trade Only Online Even without the craziness of today’s workforce market, recruiting and hiring can be some of...
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Apr 1, 20221 min read
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Enter the Metaverse
by Kim Kavin Soundings Trade Only Online The virtual boating future is coming, but there aren’t a lot of rules yet for the people...
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Apr 1, 20221 min read
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AMI salutes women in leadership
Boating Industry Magazine Online The Association of Marina Industries recently offered a salute to its women leaders during Women’s...
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Mar 29, 20221 min read
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West Marine, Take Me Fishing partner on women angler series
Boating Industry Magazine West Marine, retailer of supplies for the sailing, boating and fishing communities, announced the inaugural...
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Mar 24, 20221 min read
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The Buyer’s Journey To Purchasing a Boat
Norm Schultz Soundings Trade Only Online The results of a new study focusing on boat ownership experiences will be revealed during a...
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Mar 8, 20221 min read
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Trade Only To Host Two Virtual Events
By Gary Reich Soundings Trade Only Online Soundings Trade Only next week will host two free virtual events. The first event is a Facebook...
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Mar 4, 20221 min read
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MRAA, VRZ release service department study results
Boating Industry Magazine Online The Marine Retailers Association of the Americas (MRAA), in collaboration with VRZ Consulting, released...
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Mar 3, 20221 min read
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NMMA salutes 2022 STEP Ahead honorees
Boating Industry Magazine Online To kick off Women's History Month, NMMA congratulated Allison Lemasters of Malibu Boats, LLC, Nicole...
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Mar 3, 20221 min read
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